Yoo

Yoo is an international design and investment property company that adds value to office, hotel and leisure developments.
It needs to build its brand and market its developments.

Background

A residential/leisure development in Turkey that was targeting the Russian marketplace. Yoo partner, interior designer Jade Jagger was the figurehead behind the design concepts and needed to be featured within the marketing.

Solution

A development overview brochure and a buyer’s guide, both produced in English and Russian, together with series press advertisements were the core of the marketing campaign.