When we initially started working with LCA they were producing a 64 page catalogue of their limited edition prints. This was quickly out of date when editions sold out.
They wanted to be positioned as a high quality studio and it was therefore decided to review their corporate branding and all of their marketing communications. They needed a distinctive brand identity and a method of promoting their artist and their work.
A simple typographic and colourful logo depicting the range of artistic styles and a bespoke hand-made parchment and cloth ring binder became the portfolio. Alphabetically indexed interleaves formed a glossary of print and ordered the artists. Loose-leaf insert pages illustrated the prints currently available and biographies of the artist provided the galleries with background information to pass on to customers, adding value to the artworks.